I make eCommerce work better.
For the people who buy and the people who run it.
I'm Giuseppe “Gip” Casuccio. I work with companies that already sell online and want to improve customer journey, CRO, technology or operations, and with people launching an eCommerce from scratch who would rather skip the expensive mistakes. I can take on a specific project or join the team as a fractional manager.
Brands I have worked with
15+ years across eCommerce UX, CRO, technology and operations. 10+ leading international projects. In Italian, English and Spanish.
More conversion.
From the traffic you already have, with measured tests. Without rebuilding the site.
A journey without friction.
From search to checkout, looked at the way a customer lives it.
Design ready to build.
Wireframes, hi-fi mock-ups and design review in Figma, with clear specifications for whoever develops.
Processes that hold.
Orders, catalogue, integrations: flows the team can run without chasing each other.
A launch without costly mistakes.
If you are starting from zero: platform, catalogue and flows decided properly, once.
Not sure which one to start from? We work it out in a first 30-minute call, free.
Four ways to work together.
On a specific project, or alongside the team as a fractional manager.
- UX and customer journey I find where the journey gets complicated, from search to checkout, and redesign it: wireframes, hi-fi mock-ups, specifications for whoever develops.
- Conversion rate optimisation A testing programme the team can sustain: hypotheses, priorities and results read honestly, without rebuilding the site.
- eCommerce optimisation Platform, performance, catalogue and stack: I find what is really holding the store back before anyone mentions replatforming.
- eCommerce operations and workflows Orders, catalogue, integrations, teams and suppliers: I put order into how work moves between people and tools.
Let's start from the problem, not from the service.Tell me what you want to improve: together we find the work that helps most.
Strategic when it helps. Operational always.
- Understand
I start from the data and from the people working on the project, before proposing anything.
- Choose
I put problems and priorities in order: what is worth doing, and in which order.
- Deliver
I stay close to delivery, with the team, the agency and the suppliers already in place.
My experience was built across UX, design, technology, operations and team management, working for brands like DSQUARED2, Dainese, Vans, Philipp Plein and many others. The full track record on LinkedIn →
Let's work out where to start.
Giuseppe CasuccioFractional eCommerce & CX Manager · UX and CRO consultant
Tell me the problem.
In a first call we work out whether I can help and where it makes sense to start. No prepared pitch.